Ford AV produces a biannual showcase featuring their manufacturer’s latest audio/video technology. The previous event’s landing page was neither responsive nor connected to any attendance/lead tracking application.

I redesigned and redeveloped the landing page into a responsive microsite by using a combination of HTML, CSS, Bootstrap, jQuery, PHP, and MySQL. In addition to customer registration through the landing page, exhibitor registration was also a factor in this new system. An admin web application accompanied both of these registration processes and allowed content updates, registration edits, attendee and exhibitor check ins, lead retrieval, badge printing, and a lot of other helpful features.

The web application cut down on admin labor hours and the lead retrieval system increased the number of leads received compared to the previous showcase events.